Don't over-complicate things, a successful landing page is simple and focused.
When visitors land on your page, they have a few questions in mind, and your landing page should answer them.
- Does it offer what I need?
- What does it look like?
- How much does it cost?
And before they act, they also want to know:
- Can I trust you?
Finally, they need a way to convert. This should not be hard to find, do, or figure out.
A old designer trick that works well here is to sit back and squint your eyes at your landing page and see if it's obvious how to act. I've taken a few successful landing pages with different conversion methods, and done some of that work for you to illustrate you what I mean. As you look over these page screenshots, is it obvious how to convert?
thats why i only prefer to land to home page which is always good.
Posted by: Magento Themes | Dec 3, 2010 12:07:20 PM
the 1st sentence itself is very straight-to-the-point
hmmm i disagree though in using the homepage as landing page, but there are cases in which the best option for a landing page is the home only. on such instances, you really have no better choice.
Posted by: wordpress development | Jan 3, 2011 8:56:00 AM
Nice post. I think tumblr has the best landing page. Sleek and simple - easy to navigate and understand about the service. It reminds me the Twitter design scheme.
Posted by: live chat support software | Jan 9, 2011 10:48:25 AM
I think Tumbler and Dropbox did the best job at making a call to action.
Posted by: Jeff124 | Oct 16, 2011 11:53:50 AM