Marketing Playbook

February 9, 2006 in 3 out of 5 stars, A book

What is it?

Marketing Playbook: A book of solid tips for anyone trying to start and/or run a business. It uses the "playbook" metaphor to bring 102 tips (on 102 pages) for doing anything you can imagine. Setting up a patent, buying a full page ad in a magazine, properly setting up a direct mail campaign, buying business cards, using Google AdWords, running banner ads, creating an infomercial, creating brochures, leveraging customer evangelists, making a good logo, etc.


Who makes it?

John M. Fox

Why is it the killerest?

Most the pages in this could be a post here on Each covers a resource*, the cost, and provides a cogent explanation for how to pull it off. It's quite helpful information.

* the resources are really more like strategies or marketing approaches than, say, software or productivity tools that we also deal with here on WorkHappy.

The book has endorsements from Guy Kawasaki, Seth Godin and Ben McConnell.

What could be improved?

Some of the tactics and strategies are a little more "traditional marketing" and less "agile entrepreneur" than my taste, but it's easy to skim over them.

I also think the "playbook" metaphor really strains under the weight here (pointless score boards on each page for example) and makes the book a bit gaudy where it could have been more sleek. That doesn't diminish the content, just the composition. I would have more appropriately just called it a handbook.

It's a bit expensive for a 102 page book. It's full color and popping with eye candy, but it's $50.

How much does it cost?

$50 at Amazon


Reviewed by Carson McComas

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