August 31, 2006 in 3 out of 5 stars, Email newsletter management, Hosted software

What is it?

MailUp: MailUp is a web based tool for managing email newsletters. It can be integrated with web sites or CRM applications. It manages subscribes (single or double opt-in), unsubscribes, bounces and provides statistics.


Who makes it?


Why is it the killerest?

Pricing: MailUp does not have a "pay per message" or "pay per contact" pricing model, you pay only a flat monthly fee and you can send whatever you like plus and you can have any number of subscribers in your DB. However, there are different pricing plans. Lower plans offer less features (lowest plan doesn't have bounce management for example) plus the lower the plan, the slower the send rate, ranging from 720/hr to 103,500/hr.

Nice features: attachments, embedded images, international charsets support.

What could be improved?

Their sales site is terrible (they tell me they're in the process up an update), getting started requires a human-mediated sales cycle (yuck). Polls/survey module not yet completed, SMS Module available only for Europe recipients, admin tools are slightly cumbersome to use. Admin tool doesn't work in FireFox. The parent company is Italian and you'll occasionally run into poor translations to English, or fully Italian language portions of the service.

How much does it cost?

I had to email them to get this, but they claim it will be on the site once they redesign. They are responsive on email.

$59/mo - $120/mo - $450/mo - $3,300/mo


Reviewed by Carson McComas

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But what's it like compared to Campaign Monitor?

Posted by: David Crowther | Aug 31, 2006 12:55:11 PM

3 stars vs 5 stars

They also target diff markets. CM is for web firms to service their clients, MailUp for businesses directly.

See the "Email newsletter management" category to compare.

Posted by: Carson McComas | Aug 31, 2006 1:02:37 PM

I'de like to suggest that MailUp can also be used by agencies/web masters in two ways:

1) Service reselling (with no MailUp brand). You design a website, and MailUp provides the customized eNewsletter management.

2) Managed service (with one MailUp console you can manage a unlimited number of customers, each customer can access online web statistics, with no MailUp brand)

The most value for our clients it's in the second point, because agencies pay only once, and can send quite unlimited emails. The 30% of our European customers are agencies.

Posted by: Nazzareno | Aug 31, 2006 9:31:37 PM

Thanks for the clarification Nazzareno.

Posted by: Carson McComas | Aug 31, 2006 10:22:57 PM

Wow - at those prices, seems to me they should be offering better or more complete functionality. We've been using - it has it's share of problems too but at $20 per month for unlimited mailings, it works well enough.

Posted by: Martin Dell | Sep 2, 2006 1:31:52 AM

Man that website really sucks.

No clear signup button. No pricing page. Text everywhere.

Posted by: JonD | Sep 3, 2006 3:25:31 PM

MailUp is a professional tool, we provide a service level agreement and we guarantee delivery in a number of hours. We also guarantee 20/24 hours support, and we are located in US and Italy. We also truly manage millions address enterprise clients.

Our system works, is safe, reliable, and *totally* customizable, included custom domain, custom fields, custom forms... People who manage lists of more than 5000 emails, know which are the scale-problems. Moreover, MailUp features are more advanced (i.e. bounce management, or user tracking), if you would like to discover MailUp or have pricing, just signin!

Posted by: Nazzareno | Sep 5, 2006 5:28:00 PM

MailUp has been constantly improved in the last two years. Among other things, we at Early Impact have worked with NWEB to integrate it with our ProductCart shopping cart software for a seamless connection between your store and your e-mail management console. Check it out at:

With regard to SMS support: it will come to US customers soon. All the features are already there, we just need to sign a contract that makes sense with a carrier for the US market :-)

Early Impact is California-based and is a long-time NWEB partner. Contact us if you need more information on MailUp.

Posted by: Massimo | Jul 16, 2008 1:09:47 PM