September 11, 2006 in 4 out of 5 stars, A service, Email newsletter management

What is it?

Amigo: Amigo is a service that matches advertisers with online newsletters, and vice versa.


Who makes it?

Carson Systems

Why is it the killerest?

For every person fully converted to RSS land, there are a bazillion folks still reaching their audience with good old fashion email newsletters. Carson Systems cleverly found this blind spot in the market and have applied many of the modern design, functionality and simplicity principles that have gained traction on the web in the last 18 months.

In so doing, they've created an elegant service that can benefit owners of those email lists (large or small), and those of us who may wish to communicate with those audiences.

Part of the challenge in the "techcrunch" industry is reaching markets beyond our own echo-chamber. If Amigo can effectively gain newsletter owners beyond our borders - this can be a very effective tool for both sides (newsletter owners and advertisers).   

What could be improved?

It's still very early yet so there's a slight chicken-and-egg problem with reaching a critical mass. But the application is strong enough - with time I do believe it'll happen.

I'd be slightly nervous about click fraud and I'm curious to see how they plan to handle it.

How much does it cost?

Amigo takes 30% of click revenue.


Reviewed by Carson McComas

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Very cool - thank you for sharing. I will enjoy looking into this further.

Posted by: Chad Lapa | Sep 23, 2006 11:28:55 AM