Adwords Optimizer

June 11, 2007 in 3 out of 5 stars, Analytics, SEO/SEM

What is it?

Adwords Optimizer: A tool to help you fine tune your AdWords ads.


Who makes it?

MindValley LC

Why is it the killerest?

It's simple, it's free, and it works.

Savvy AdWords users write two or more ads for a given ad group. Google then uses both ads and you can learn which ad performs the best by watching the CTR (click through rate) and conversion over time.

Adwords Optimizer sends you a daily report of how your different ads are performing and which one has the best CTR, then offers suggestions for improving. It's a simple thing, and something you can do by hand-checking your AdWords account every day and keeping track, but Adwords Optimizer makes a tedious thing you should do every day (but probably don't because it's tedious) very simple.

What could be improved?

I wish I could view a back history of my reports. If you save all the emails you get, you have a crude history, but I'd like a screen where it listed all my reports so I could view past ones.

It's a bit sparse on metrics (but it does provide what it promises to provide).

Update: The signup process they suggest is confusing and lame, you can signup here.


Reviewed by Carson McComas

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Did you have to go through the roundabout sign up process they have linked on their site currently?

Posted by: John S. | Jun 12, 2007 8:51:26 AM

No John, thanks for the note.
You can go here.

I'll update the post.

Posted by: Carson McComas | Jun 12, 2007 8:57:22 AM

Before you get too excited about this, keep in mind that you are allowing the folks that want your money to decide how to spend it. Take the time to monitor and manage your own account. Most Google recommendations are designed to get you to just spend more money. If you don't have the time then hire a good search engine marketing company who has a solid grasp PPC, SEO and Analytics.

Posted by: search engine marketing | Sep 30, 2010 4:16:45 PM

I would be happy like you are implementing if all the like i built has worth

Posted by: chicken houses | Aug 9, 2011 3:30:54 PM

this program scam?

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