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Happy Links - Kevin Kelley Edition

March 18, 2008

KK has been on some kind of wicked roll with a couple must-read essays.

  • 1,000 True Fans
    This mind-opening case for building a successful business by reaching the conceivable goal of having 1,000 true fans is at once exhilarating, motivating, and inspiring. I read it two weeks ago and I can't stop thinking about it. He confines his essay to artists, but I think it can easily be applied to what many of you are doing, "artistic" or not. It's the flip-side of The Long Tail and it's sure to get you thinking.
  • Better Than Free
    Another gem making the case that the Internet is a giant copying machine dismantling previous models of selling copies of something. As such "When copies are super abundant, they become worthless. When copies are super abundant, stuff which can't be copied becomes scarce and valuable." He then goes on to outline eight things which can not be copied, and can therefore be sold. They are Immediacy, Personalization, Interpretation, Authenticity, Accessibility, Embodiment, Patronage, and Findability. He conspicuously leaves out advertising, which he addresses at the end of the essay.

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Happy Quote

March 17, 2008

"Persistence isn't using the same tactics over and over....

Persistence is having the same goal over and over."

Seth Godin

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