AdWords updates their admin interface

February 2, 2009 in Analytics, SEO/SEM

It looks like some higher volume AdWords accounts are being offered a new admin interface. Haven’t had a chance to dive in real deep yet, but so far, I’m liking it – lots of clever Google-Analytics-ish touches.


Update: really liking this. Seeing a few errors (like, it's timing out - might be getting hammered). And so far only one thing that really bothers me - you no longer get your quality score visible at a glance in a single column, you have to click this little bubble to see it. Yes, you have to click it for every word. Absurd.


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It seems that they are doing a phased roll-out, my account still uses the old (and not very intuitive) interface.

Posted by: Johan | Feb 3, 2009 3:11:02 AM

I made the changes to my adwords account as suggested and I am pleased to get much more traffic with very low cost. This is great post.

Posted by: manbros | Feb 3, 2009 3:56:14 AM

Hi Carson,

I hadn't seen that post yet. Great practical advice. Thanks for sharing.


Posted by: Ryan Biddulph | Feb 6, 2009 8:37:27 PM

@Johan - yes, it's only working for my high volume (thousands of $ per month) accounts.

Posted by: Carson McComas | Feb 9, 2009 1:34:56 PM

The new interface is sure alot easier to use and you can get very well targeted traffic.

Posted by: Sport Man | Jun 6, 2009 7:55:48 AM

I haven't had a chance to use it yet but not being able to see your quality score seems like a big deal to me. I have a hard enough time as it never mind a extra click for every phrase I use.

Posted by: fish | Apr 13, 2010 12:20:27 PM

I miss the old keyword research tool. The new one seems designed to give you a bunch of higher priced terms that are much broader than you would like.

Posted by: search engine optimization | Nov 6, 2010 11:19:07 AM


Posted by: sample | Mar 21, 2011 7:48:29 PM

I too, miss the old Google Adword External Tool. And yes, now it is a bit troublesome when you want to view your quality score in your Adword account.

Posted by: Paul | Sep 18, 2011 9:43:13 AM