Good landing page principles are good UX principles

July 8, 2010 in Landing Pages

If you haven't seen the new Think Vitamin Membership offering from Carsonified, and you're a web developer of any kind, it's worth checking out. Below I've embedded one of their free videos (most are behind a pay wall) that does a great job of explaining some of the principles behind a proper landing page. They don't use that exact language, but you'll see the familiar principles at play. Enjoy.

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Gold advice, again, the more I dig into really pitching something online, as opposed to just having a site and doing some "stuff" you need to be blindingly obvious, articulate and specific. Say less, to say more. Good stuff. Do you think this applies if you don't have a "particular" product, but a blog with several offerings which is show casing more of your authority on a subject. Something closer to a lifestyle business than a product business.

Posted by: Robert Granholm | Jul 12, 2010 10:43:49 AM

Good stuff. I'm curious to know the name of the program he was using to move things around. What is it?

Posted by: Dharma Kelleher | Aug 7, 2010 8:17:46 AM

Dharma, he's using Balsamiq.

Posted by: Carson McComas | Aug 7, 2010 9:18:33 AM

I found your site when I accidentally hit the "stumble" button on my Stumble Upon toolbar, and I'm glad I did. I believe this will help me with my real estate landing pages. In today's market, I need to do whatever I can to have a competitive edge. Thanks for the great info.

Posted by: Tony Green, Realtor | Aug 12, 2010 8:58:08 AM

Great info on your site here, just stumble at stumble Upon today :) I have bookmark it too. Thank you

Posted by: Rammesh Perumal | Sep 13, 2010 11:54:59 PM

@ Dharma Kelleher, thats remind me the last good comment I ever made.

Posted by: Web Design Firm | Nov 25, 2010 1:36:17 PM