Landing Page Case Study - Invoice Bubble

July 15, 2010 in Landing Pages

Rounding out my landing page coverage, I'd like to share some insights from a page in the wild that does a nice job incorporating the principles we've been discussing here. 


Stu Green, the creator, was kind enough to answer a few questions about what they're doing:

How are you getting traffic?

We have a few channels that put traffic through to Invoice Bubble. The best way to get solid traffic is by getting reviewed or getting featured in CSS galleries. We got a lot of traffic after being featured in a web gallery called Web Creme, plus we also had a few writeups and reviews on sites like MakeUseOf and Tuttoaster.

How well is that traffic converting to signup?

The social buzz really kicked up when we made Invoice Bubble free. We suddenly found that we were getting lots of traffic through social bookmarking because it changed from being another premium web app, to being a useful and FREE tool for freelancers. When that happened our signup conversion also shot up from about 2% to about 8% of all unique visitations, which is a massive jump - but one that you would expect given the very low risk factor for signing up (its free).

Those are nice conversion rates. What principles are you employing on your landing page to achieve that success?  

Our landing page is simple. It says what it does on the tin "Free Online Invoice Software". Everything is big, clear and obvious with no messing around. We have clear call to actions to either "Get Started for Free", or to "Take the Tour". Every page basically ends up on the sign up page, so therefore people have two options, close the website or sign up. The only reason that someone wouldn't sign up is that they are not interested in using the app. Therefore with that clear choice in mind, we get a pretty good percentage that do end up deciding to sign up and use the app.

How did you figure out these principles?

The way that we learnt those principles is purely by trial and error. We have tried 30 day trials, we have tried having just a landing page and no Tour, we have tried really clear and bold headings on the landing page (as you see), and more long-winded explanations of the app, we have tried different pricing and tried ultimately making the app completely free. So its only by experimentation that we have learnt those lessons.

One thing that we don't do on Invoice Bubble that we DO do on Project Bubble (the bigger brother app) is to show a video. I would say the most important thing when designing a good landing page is to be really clear about what the product offers, have clear calls to action (as you see on Invoice Bubble), but also show off the product in a video and give your users NO excuse not to click on the video. A human voice, visuals and music can do so much for your conversion rate than any ordinary text could ever do. When we put a video on Project Bubble it almost doubled our conversion rate, so we might do the same thing for Invoice Bubble in the future.

Great insights Stu! Thanks for sharing. 

Stu-green Stu Green is the managing director of Haloweb Ltd, a UK based web application development company who currently have 3 apps: Project Bubble (project management for small businesses), Invoice Bubble (invoicing for freelancers), and Halogy (a white label, easy-to-use CMS for agencies).

Get free blog updates and tips by email

Wow thanks for pointing me in the direction of this free to start service! Even though I am 18, I am starting a few businesses right now and discovering a free service like this is gonna make it a whole lot easier!

Thanks again

Posted by: Chris | Jul 16, 2010 4:27:18 PM

Great breakdown of conversion thoughts. Big and many people try to cram all the features and bonuses and yadda yadda into the opening's gotta be laser specific and least that's what I keep getting told and seeing and being hollared at to do. Good example...and about the service. I use BillingBoss now...they've been very buggy, but functional...I WILL be checking out invoice bubble, comparing...and reviewing! Good stuff Carson.

Posted by: Robert Granholm | Jul 20, 2010 9:04:17 PM

PS. the author bio link for invoice bubble is busted.

Posted by: Robert Granholm | Jul 20, 2010 9:06:08 PM

PS. the author bio link for invoice bubble is busted.

Posted by: Robert Granholm | Jul 20, 2010 9:06:08 PM

Thanks! Fixed.

Posted by: Carson McComas | Jul 20, 2010 10:53:42 PM

This is some great stuff. Thanks.

Posted by: Amiranzur | Aug 27, 2010 2:31:41 AM

Thanks for the tips on conversion. I've been looking for this info!

Posted by: Josh | Sep 18, 2010 9:27:51 PM

Thanks for the information. It's very helpful!

Posted by: Matt | Sep 30, 2010 11:54:38 AM

Thanks for sharing that little tidbit with us.

Posted by: Jack O'Bannon | Oct 3, 2010 1:20:33 PM

Thanks for the link and info- it looks like a good service.

Posted by: Robert Jordan Entrepreneur Ideas | Oct 26, 2010 8:46:03 AM

Posted by: tim | Nov 9, 2010 11:47:26 AM

I have just discovered this post and man, your post convinced me to look through for more. This is very useful! Thanks for sharing a great tips.

Posted by: Peach | Dec 14, 2010 8:04:22 PM

So, having found a good blog with lots of useful info I notice with sadness that the last post was published 6+ months ago... are you going to write more - if yes, please email me and I'll very happily add your RSS to my reader.

Posted by: app development entrepreneur | Jan 3, 2011 6:46:15 AM

Wow this such a great article and the tips are very comprehensive. For sure many entrepreneurs with small and big businesses are going to benefit from this. Keep it up!

Posted by: My ATM | Jan 21, 2011 6:47:01 AM

can we change a currency according to our own country's?

btw nice information, thanks

Posted by: Cydo | Jan 30, 2011 3:58:20 AM

Awesome, just what I was looking for-kinda. I will have to check this out.

Posted by: Peter M | Mar 24, 2011 8:59:05 PM

Just what I was looking nice

Posted by: william | Oct 31, 2011 5:38:11 AM

Nice site for giveing.

Posted by: william | Oct 31, 2011 5:39:00 AM